Demand policies
& guidelines.

Introduction

Meazy policies and guidelines contain must-follow recommendations and best mobile advertising practices that advertisers, agencies, ad networks, and other representatives of demand should apply to their ad campaigns while utilizing the media-selling technologies of Meazy.

By using Meazy services, partners automatically agree to follow and adhere to the rules established here and in the Meazy Privacy Policy. Any violation of these rules may result in immediate creative rejection, suspension, or other measures at our sole discretion. Advertisers are fully responsible for the representation of their products, services, or ideas contained in their creatives — this responsibility extends to the links in the advertisements and the operations or sales advertised through the service.

We reserve the right to modify the guidelines listed in the Demand Policy when we deem necessary. Keeping updated with policy and regulatory changes is your responsibility — review this page occasionally to remain compliant.

Prohibited content

The following types of content are strictly prohibited and will be rejected during compliance review:

• Materials that propagandize violence [IAB25-2].
• Adult sexual content, products, and services of a sexual nature [IAB25-3].
• Content encouraging discrimination, hate [IAB25-5], offensive content, or profane materials [IAB25-4].
• Weapons and related goods [IAB26-1] (illegal content).
• Drugs and related supplies [IAB26-1] (illegal content).
• Tobacco products and accessories, including electronic smoking devices [IAB9-9].
• Content related to hacking, fraud, spyware, malware, or software/hardware damage [IAB26-3].
• Copyright-infringing materials (torrents, P2P sharing, warez, etc.) [IAB26-2], [IAB26-4].
• Fake, counterfeit, or potentially dangerous products or services [IAB26-4].
• Illegal goods/services, instructions for bomb-making, or socially dangerous activities [IAB26-1].
• User-generated content without proper moderation [IAB25-1].
• Clickbait and misleading content encouraging forced actions [IAB25-7].
• Fraudulent traffic-generation schemes [IAB26-1].
• False or misleading claims (e.g., "get rich quick").
• Religious or spiritual content [IAB23], or hate against communities (racial, national, sexual orientation, social status, etc.) [IAB25-5].
• Scenes of abuse [IAB7-28], substance abuse [IAB7-42].
• Content involving hunting or animal cruelty [IAB17-18].
• Products requiring state registration without proper approval.
• Endangered animal species or related products [IAB26-1].

Restricted content

The following types of content may be allowed, but are subject to restrictions and additional review:

• Alcoholic beverages [IAB8-5], [IAB8-18].
• Online gambling, casinos, lotteries with real-money cash out [IAB9-7].
• Prescription medicines, supplements, health products [IAB7-5].
• Financial services: consulting [IAB13-1], loans [IAB13-2], planning [IAB13-4], hedge funds [IAB13-5], insurance [IAB13-6], investing [IAB13-7], mutual funds [IAB13-8], options [IAB13-9], retirement planning [IAB13-10].
• Political campaigns or related materials [IAB11-4].
• Pregnancy-related content [IAB6-7].
• Freebies, contests, giveaways [IAB22-1].
• Adult humor.
• Adult-themed dating, escort, or "mail-order brides" services.
• Recreational drugs.
• Fireworks.
• Content targeted at children.
• Astrology, fortune-telling, psychic services.

Prohibited creative attributes

The following ad attributes are not permitted:

• Auto-redirect ads (without user interaction).
• Deceptive ads resembling UI elements or misleading user actions (e.g., fake "download" buttons).
• URLs leading to irrelevant or misleading landing pages.
• Creatives containing spyware or harmful software.
• Unauthorized .apk files bypassing official app stores.
• Phishing attempts requesting personal data.
• Ads imitating system notifications (e.g., fake alerts, chats).
• Ads downloaded or initiated automatically without user consent.

Final notes

By complying with these recommendations and restrictions, you ensure safe and transparent advertising that respects users and contributes to a positive brand reputation.

If you believe your ad was rejected in error, please contact your Meazy account manager. We will review your case and take appropriate action in accordance with our policies.