Privacy Policy

This Privacy Policy applies to user data collected, stored, or processed by UAB MEAZY (“we,” “us,”“our”) for providing ad-serving and monetization services. Carrying out such activities, we comply with the legal provisions ofthe EU General Data Protection Regulation (GDPR), the Lithuanian data protection laws, and data protection provisions of other regions where Meazy services are in use, including the United States and Asia.

For Meazy, the protection of personal data is a core value, and we strictly comply with data privacy laws and industry standards.
Users’ data is processed by UAB MEAZY (J. Savickio g. 4-7, 01108, Vilnius, Lithuania) (service provider and data controller within the meaning of the General Data Protection Regulation).

Our services are intended for thegeneral public and not for children. We do not knowingly collectpersonal information from users who are considered children undertheir respective national laws.
This document also applies to technologies embedded within our ad-serving services on third-party resources (websites and applications) through which we receive information.

What is Personal Information?

According to Art. 4 No. 1 GDPR, personal data is any information relating to an identified or identifiable natural person, therefore can be used to obtain personalor factual details about the data subject (such as name, address, telephone number, date of birth, or e-mail address).

Information that cannot (directly or indirectly) be associated with a natural person, such as anonymous or aggregated data, is not considered personal information.

Cookies and Identifiers

We specialize in delivering relevant ads to users. For maximum ad relevance, we use data about devices, sessions, and resources used by users, as well as information about interaction with advertising creatives.

We only use anonymized identifiers for these purposes – such as cookies and mobile advertising IDs.

Types of cookies used:

• Technical cookies – necessary for website functionality and cannot be refused.
• Preference cookies – store user settings (e.g., language or region).
• Statistic cookies – used for analytical services to understand user engagement.
• Advertising cookies – used by us to provide relevant ads and understand ad performance, including frequency capping and measurement.

What Data Do We Collect and Process?

Through our programmatic platform, we may process the following data on behalf of our client sand under their instructions (Art. 28 (3), GDPR):

• General device information (type, model, manufacturer).
• User-Agent information (operating system, browser).
• Connection information (IP address, carrier).
• Approximate geographic location (country, region, city) derived from IP address.
• Session information (websites or apps visited).
• Information about advertisements served (e.g., advertiser, type of ad, placement, interactions, post-click actions).

We do not collect directly identifiable information such as names, phone numbers, emails, credit card details, or postal addresses.

How We Use Data

Meazy uses collected information strictly for online marketing and ad-serving purposes. Specifically:

• Predict users’ interests and preferences for interest-based advertising.
• Enable advertisers to customize ads based on behavior.
• Enable remarketing (showing ads from brands whose sites were visited).
• Measure ad performance and optimize targeting.
• Provide aggregated reports on advertising effectiveness.
• Ensure security and fraud prevention.

Legal Basis

Our legal basis for processing user information includes:

• Consent (Art. 6 (1) lit. a GDPR).
• Performance of a contract (Art. 6 (1) lit. b GDPR).
• Legitimate interest (Art. 6 (1) lit. f GDPR) – e.g., improving services, fraud prevention, ensuring technical security, and enforcing contractual rights.
• Legal obligation (Art. 6 (1) lit. c GDPR) – if processing is required by law.

Data Sharing

We may share anonymized or aggregated data with advertisers and publishers.
Non-aggregated data may be stored by third-party hosting providers (data centers in EU, USA, Asia) strictly for providing services to us.

We do not use additional third-party advertising partners (e.g., Google, ID5).

Children’s Information

Our services are not directed to children under 13, and we do not knowingly collect their personal data.

Data Security

Meazy implements strict technical, administrative, and physical safeguards to protect userdata from unauthorized access, loss, misuse, or alteration.

International Data Transfer

Your data may be processed outside of your country of residence, including in the EU, USA, and Asia.

For transfers outside the EEA, weapply safeguards in line with European law, such as the European Commission’s Standard Contractual Clauses (SCCs).

Your Data Protection Rights

You have the right to:

• Access, correct, or delete your personal information.
• Restrict or object to processing.
• Request data portability.
• Withdraw consent at any time.
• File a complaint with a Data Protection Authority.

We respond to all requests inaccordance with GDPR and other applicable laws.

California Privacy Rights (CCPA)

California residents may request:

• Categories of personal data disclosed to third parties.
• Categories of third parties to whom such data was disclosed.

Requests can be made once per year by contacting us at privacy@meazy.tech.

Opt-Out

If you wish to opt out of data processing, you can disable personalized ads.
Note: you willstill see ads, but they will not be tailored to your behavior.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here.

Contact Us

For questions or concerns regarding your data, please contact:
‍UAB MEAZY
J.Savickio g. 4-7, 01108, Vilnius, Lithuania
📧Email: privacy@meazy.tech